ZTech MOV Consulting

The Importance of a Blog For Your Business Website

Briefly in this article, I will discuss why it is important that every small business has a blog they
actively publish to. A blog for a business is a way for your business to actively engage and give value to
your customers. Provide relevant experiences related to services or day to day problems you help your
customers resolve. Developing an audience, where you can provide value and answers to questions is crucial
when developing a following for your business online!

Should You Outsource Or Write Your Own Content?

Outsourcing can be a great tool for businesses, especially article writing. Because writing personalized
content for your website can take a significant amount of time. With that being said, as your team learns
and grows, you may find developing content is easier with more experience and once a systematic approach is
in place. None the less, businesses all across the world are outsourcing content for their website and
viewers. Do we recommend it when first starting? No, we do not. We believe writing your first 10-25 articles
should be completed by your team. To get a better feel for what the experience is like and to develop a
solid foundation that other freelance writers can work off of. Also, you and your team have the best picture
of how you want your business to be viewed from others, so developing the first image and first starting
point is important to consider.

How To Setup A Blog For Your Website?

There are several ways you can get a blog set up for your website. One of the most popular Blogging platforms
would have to be WordPress. We definitely recommend that platform for new beginners, it’s very easy to use
and has every plugin you can think of. WordPress is an open-source platform, so there is no additional
charge to add this platform as a feature to your site. We personally can install and get everything set up
for you at a fairly cheap price, if that is something you may be interested in, jump over to our Services page and Submit a Contact inquiry.

How Long Should My Articles Be?

With Content Writing, there are many different strategies your business can follow. Many strategies suggest,
the longer your blog postings are, the better. But as far as a specific word count, we also aim to shoot for
at least 500 words for our postings. But this is something you will be able to test as you go along.

Frequently Asked Questions:

    1. WordPress – more info here
    2. Drupal – more info here
    3. Joomla – more info here

Why WordPress?

      • By far one of the most popular Content Management Systems on the Internet. With that, there is more
        information available to troubleshoot and a lot more freelancers within this space as well.

Is WordPress easy to use?

    • Absolutely, WordPress requires very little technical knowledge to do the vast majority of things on
      their platform. Customizing themes & specific items is when things get more challenging, but for the
      most part, it’s fairly easy to use.