ZTech MOV Consulting

The Importance of a Blog For Your Business Website

Briefly in this article, I will discuss why it is important that every small business has a blog they
actively publish to. A blog for a business is a way for your business to actively engage and give value to
your customers. Provide relevant experiences related to services or day to day problems you help your
customers resolve. Developing an audience, where you can provide value and answers to questions is crucial
when developing a following for your business online!

Should You Outsource Or Write Your Own Content?

Outsourcing can be a great tool for businesses, especially article writing. Because writing personalized
content for your website can take a significant amount of time. With that being said, as your team learns
and grows, you may find developing content is easier with more experience and once a systematic approach is
in place. None the less, businesses all across the world are outsourcing content for their website and
viewers. Do we recommend it when first starting? No, we do not. We believe writing your first 10-25 articles
should be completed by your team. To get a better feel for what the experience is like and to develop a
solid foundation that other freelance writers can work off of. Also, you and your team have the best picture
of how you want your business to be viewed from others, so developing the first image and first starting
point is important to consider.

How To Setup A Blog For Your Website?

There are several ways you can get a blog set up for your website. One of the most popular Blogging platforms
would have to be WordPress. We definitely recommend that platform for new beginners, it’s very easy to use
and has every plugin you can think of. WordPress is an open-source platform, so there is no additional
charge to add this platform as a feature to your site. We personally can install and get everything set up
for you at a fairly cheap price, if that is something you may be interested in, jump over to our Services page and Submit a Contact inquiry.

How Long Should My Articles Be?

With Content Writing, there are many different strategies your business can follow. Many strategies suggest,
the longer your blog postings are, the better. But as far as a specific word count, we also aim to shoot for
at least 500 words for our postings. But this is something you will be able to test as you go along.

Frequently Asked Questions:

    1. WordPress – more info here
    2. Drupal – more info here
    3. Joomla – more info here

Why WordPress?

      • By far one of the most popular Content Management Systems on the Internet. With that, there is more
        information available to troubleshoot and a lot more freelancers within this space as well.

Is WordPress easy to use?

    • Absolutely, WordPress requires very little technical knowledge to do the vast majority of things on
      their platform. Customizing themes & specific items is when things get more challenging, but for the
      most part, it’s fairly easy to use.

If Your Small Business Doesn’t Have A Website, You’re Missing Out

Times have changed. Especially even more with the recent Covid 19 outbreak. Businesses who have an online
presence will become more resilient than their competitors who do not. Having your Business available
online, allows for your Business to now be open with information 24/7, 365 days per year! Having your
Business online allows for you to reach customers; you didn’t know you could even reach.

Your Business Can Now Be Open 24/7, 365 days per year!

Being able to have your Business open all the time is game changing. Having a website online will allow you
to do this. Having a website will allow for you to stay in contact with your customers, even if your
physical locations are closed. Communication between Businesses and their Customers are very important. Your
customers are already online, as a Business you can continue that relationship, if you’re a part of the
Online environment as well.

Reach Customers

The beautiful part about the internet is that you can reach customers around the world in the matter of
minutes. Being able to service customers outside your local communities is game changing. It’s further
diversifying your business, and it allows business owners to scale their businesses on a global level.
Staying in contact with your customers is a very important thing to consider as well. Having a website
online is a way for you to do just that!

Diversify Your Business’s Revenue

When it comes to Diversifying your Business’s Revenue, this year alone provides reasoning for doing it. A
pandemic like the one we’re currently living in, can be crippling & has been crippling to thousands of
businesses across our nation and across the world for that matter. Not all business modules have the ability
to scale their business’s revenue online, but the ones that can definitely should be! If they aren’t,
Businesses are simply leaving money on the table & they are taking on more risk than their business needs to
be.

Need Help, Getting Started?

We at ZTech specialize in helping small businesses get started online. We help businesses create their
presence online by developing Custom Built Websites, that are easy to use & easy to manage! We help
businesses further diversify their business’s revenue streams with the compliments of further customer
outreach, ecommerce installations/implementations & extended hours of operations to collect more leads for
their business! If any of those items sound interesting to you & you think could help benefit your business,
please don’t hesitate to contact us! We love helping businesses become more well rounded & more resilient in
our today’s technology driven environments.