We believe that having a Social Media Presence for your business is crucial, especially in today’s day in
age! If you didn’t think your business shouldn’t have a social media presence before 2022, this year alone
has proven that you should!
Social Media is a way for Businesses to communicate with their customers. It’s a way to provide value &
helpful information to people within their network. Social Media gives businesses a platform to display
their knowledge & their services to essentially whoever they’d like. It allows your Business to provide
information 24 hours a day / 365 days in a year! It allows your Business to reach customers not just
locally, but anywhere in the world, with proper Location based advertising.
Social Media allows Businesses to make personal relationships with their customers by helping solve their day
to day problems. If set up correctly, social media can give customers a way to communicate with their
favorite local businesses. A relationship like that, is one all businesses should strive for. The great part
about it, all of their interactions can be public, and other new customers can see how well their customer
satisfaction is, which can be quite helpful too for future business opportunities!
Lastly, Social Media can be a great platform for Businesses to document their journeys! Document all of the
achievements they have accomplished over the years. All of the great projects & great customers they have
acquired, this can all be documented! This content alone will allow Businesses to scale systemically &
exponentially! It will allow their story to help paint the picture for future customers of what their
companies are all about.
To conclude this article, we will list some common questions & some of our top reasons why we believe having
a Social Media presence is key for all businesses:
What are the Top Reasons Businesses should have a Social Media Presence in today’s time?
- Everyone is online nowadays, if you want to reach more customers, you have to go where the customers
are, it’s that simple.
- A Business’s reputation is so important, being able to create a positive image of your Business on
Social Media, is very important.
- Social Media can allow Businesses to scale organically & exponentially!
- Social Media is a way to provide Value to your customers & future customers! Provide value to your
customers & they will refer you to more business! 👍
What’re some top platforms local businesses use?
- Facebook – as you can imagine there are millions if not billions of users using this platform, so being
a part of such is quite important.
- Creating a Business Facebook page can allow you to interact with your current & future customers
- It can allow you to post recent projects completed, this will help your credibility increase &
ultimately continue to get your business’s name out there, it can essentially be free
advertising/marketing!
- LinkedIn – is another popular platform for Business Communication
- Great place to connect with others & find potential business partners/employees.
- Connecting with other businesses in your community can be beneficial for both businesses.
- LinkedIn is a growing platform & is another one that we believe all Businesses should be a part
of.
As you know in today’s time the Digital Marketing space is now more competitive than ever before. The competition for small businesses is increasing every day. Being able to rank for your local keywords is continually getting harder every month. Google is the #1 Search Engine in today’s day in age and a big ranking factor for their algorithm is Mobile Website Responsiveness. Simply put, your website must be designed for both Desktop viewers and Mobile viewers. As mobile technology continues to emerge, viewers are now more than likely visiting your website from their mobile devices. So as business owners you must take that into account when developing your business’s website.
Responsive Design First
With that being said, when designing websites for our clients we always design their sites with the mobile view first. This way we know we are off to the right start when developing. We design them to scale across all devices in an appropriate manner.
Common Questions:
What is the typical percent of traffic for Desktop vs Mobile?
- This depends on your audience. But most of our clients get around 60% Mobile Traffic and 40% Desktop Traffic.
Will our websites also be responsive for devices larger than phones such as iPads or Tablets?
- Absolutely, we design our sites with a mobile design at first. But the design will also be scalable all the way up to large desktop screens.
Is there any additional fee for including a Responsive Website design?
- No, this is included with all of our website design packages.
Times have changed. Especially even more with the recent Covid 19 outbreak. Businesses who have an online
presence will become more resilient than their competitors who do not. Having your Business available
online, allows for your Business to now be open with information 24/7, 365 days per year! Having your
Business online allows for you to reach customers; you didn’t know you could even reach.
Your Business Can Now Be Open 24/7, 365 days per year!
Being able to have your Business open all the time is game changing. Having a website online will allow you
to do this. Having a website will allow for you to stay in contact with your customers, even if your
physical locations are closed. Communication between Businesses and their Customers are very important. Your
customers are already online, as a Business you can continue that relationship, if you’re a part of the
Online environment as well.
Reach Customers
The beautiful part about the internet is that you can reach customers around the world in the matter of
minutes. Being able to service customers outside your local communities is game changing. It’s further
diversifying your business, and it allows business owners to scale their businesses on a global level.
Staying in contact with your customers is a very important thing to consider as well. Having a website
online is a way for you to do just that!
Diversify Your Business’s Revenue
When it comes to Diversifying your Business’s Revenue, this year alone provides reasoning for doing it. A
pandemic like the one we’re currently living in, can be crippling & has been crippling to thousands of
businesses across our nation and across the world for that matter. Not all business modules have the ability
to scale their business’s revenue online, but the ones that can definitely should be! If they aren’t,
Businesses are simply leaving money on the table & they are taking on more risk than their business needs to
be.
Need Help, Getting Started?
We at ZTech specialize in helping small businesses get started online. We help businesses create their
presence online by developing Custom Built Websites, that are easy to use & easy to manage! We help
businesses further diversify their business’s revenue streams with the compliments of further customer
outreach, ecommerce installations/implementations & extended hours of operations to collect more leads for
their business! If any of those items sound interesting to you & you think could help benefit your business,
please don’t hesitate to contact us! We love helping businesses become more well rounded & more resilient in
our today’s technology driven environments.
Important to Make Sure Your Business Information is Accurate
Claiming your business on Google is very important. Having ownership of your Business listing allows you the
ability to record accurate and helpful information to your active and new customers. Google requires a
verification code sent to your business address to confirm the Business’s identity. Whenever you start a
business it’s recommended that you do this as soon as you can, so that no one else requests ownership of
your business, preventing any type of harmful or misinformation being displayed for your business.
Visibility Of Your Business In All of Your Servicing Areas
Google offers Business owners the ability to include all of their current Servicing Areas. If for example,
your business operates in several different locations, if you don’t let Google know this, you could be
missing out on those additional locations. So, once again it is very important that you get your Business
Verified and Updated as soon as you can, so that you won’t be missing out on potential opportunities with
new clients.
Google Business Reviews Are Important
The reputation for your business is everything! Helping customers fulfill their goals via your Services or
Products is ultimately what all Businesses come down too. Solving a problem for a customer & making their
lives easier is the goal. Business Reviews can help with the authority of your company. People rely heavily
on previous customer reviews when evaluation companies and determining if they are going to do business with
them. The sooner you can have your past clients review your business the better! Hopefully your customers
are pleased with the services or products you provided, and will be willing to give your business a solid
review. The more reviews you have, the better. This helps paint a clearer picture for your new potential
clients. We recommend to always urge the people you’re doing business with to evaluate their experience
they’ve had with you and give your company a review on Google. This alone will help your overall digital
media appearance immensely and it will allow your business to improve to enhance the overall customer
experience!
Let Us Help You Get Started Today, We Will Complete Your Listing For You
Like we mentioned before, getting reviews from your customers is a great way to exponentially grow your
reputation online! We at ZTech set up processes on our clients’ websites to link back to their Google
Business’s profile. By doing this, it allows our clients’ past customers the ability to leave an extensive
message about their experience. It also allows the customer to rate their experience on a 5 star rating
scale. Over time by doing this, Google will learn the quality of your business and help your reputation be
displayed to new customers appropriately. Business Reviews are the livelihood of many businesses we work
with, be sure to reward your past great efforts by getting a review of it! If you would like more
information about this topic, and how ZTech can help you streamline this process, feel free to reach out to
us at any time! We would love to help, by instilling proper links and processes to help exponentially grow
your reputation online!
Briefly in this article, I will discuss why it is important that every small business has a blog they